Terms of Service

Effective 2026-05-19

These terms govern publisher use of the dlserve web push notification monetization platform during the invite-only alpha. By onboarding a publisher account, you agree to these terms. Read the highlights below and the full text under each heading.

1. Definitions

“Publisher” — the operator of a website that embeds the dlserve snippet. “Subscriber” — an end user who opts in to push notifications through the Publisher’s site. “Service” — the dlserve platform: dashboard, API, snippet, and service worker. “Push Notification” — a message delivered to a Subscriber’s browser via the W3C Push API. “Snippet” — the JavaScript loader dlserve generates per Publisher channel.

2. The service

dlserve is an invite-only alpha as of 2026, scoped to US publisher traffic and US end-user audiences. We make no service-level uptime, latency, or revenue guarantees during the alpha. The Service may change, pause, or be withdrawn at any time on reasonable notice.

3. Acceptable use

Publisher will not (a) use the Service to deliver spam, illegal, infringing, or deceptive content; (b) target Subscribers known or reasonably believed to be under 13; (c) impersonate dlserve or any third party; (d) attempt to reverse-engineer, scrape, or circumvent the Service’s security.

4. Publisher obligations

Publisher will (a) display a working unsubscribe affordance to Subscribers; (b) honor opt-outs immediately; (c) comply with applicable US law including CAN-SPAM and CCPA where applicable; (d) keep account credentials secure and report unauthorized access promptly.

5. License granted to dlserve

Publisher grants dlserve a non-exclusive, royalty-free license, during the term, to deliver ad notifications to Subscribers obtained via the Snippet, and to collect and process the data described in our Privacy Policy.

6. Intellectual property

dlserve retains all rights in the Service, including the dashboard, API, Snippet, and service worker. Publisher retains all rights in its site, content, and audience.

7. Payment and revenue share

Commercial terms — revenue share, payout cadence, minimums, and reporting cycle — are agreed in writing during onboarding. No commercial figures are published on this page; published figures here would not bind either party.

8. Warranties

The Service is provided “as is” and “as available” during the alpha. dlserve disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, to the maximum extent permitted by law.

9. Liability

To the maximum extent permitted by law, dlserve’s aggregate liability under these terms is limited to fees paid by Publisher to dlserve in the twelve months preceding the claim. Neither party is liable for indirect, incidental, consequential, special, or punitive damages.

10. Indemnification

Publisher will indemnify dlserve against claims arising from Publisher’s content, audience acquisition practices, or violation of these terms.

11. Termination

Either party may terminate these terms with thirty days’ written notice. dlserve may suspend or terminate immediately for acceptable-use violations. Sections 5, 6, 8, 9, 10, and 12 survive termination.

12. Governing law and venue

These terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-laws principles. Exclusive venue for disputes is the state and federal courts located in Delaware.

13. Changes

We update the effective date on every change. Prior versions remain in the public git history.

14. Contact

For questions about these terms, email hello@dlserve.ai.