dlserve

Terms of Service

Effective 2026-11-04

These Terms of Service (“Terms”) are a binding agreement between dlserve (“dlserve”, “we”, “us”) and the business or person that creates a dlserve account or uses the Service (“Publisher”, “you”). You accept these Terms when you create an account after being shown a link to them, or when you install our Code or otherwise use the Service. If you had an account before 2026-11-04, these Terms replace the earlier dlserve terms when you accept them in the dashboard or, if you keep using the Service, 30 days after we email them to you, whichever is first; until then the earlier terms apply. Our Privacy Policy explains how we handle personal information; it is not part of these Terms. If you do not agree, do not use the Service.

If you accept these Terms on behalf of a company or other organization, you confirm that you have authority to bind it, and “you” means that organization. You must be at least 18 years old and use the Service for business purposes, not as a consumer.

1. Definitions

2. The Service

2.1 dlserve delivers Ads to End Users of your Properties and pays you a share of the revenue those Ads earn, under the Agreement.

2.2 We may add, change or remove features, ad formats, supported platforms and Demand Partners at any time. We will try to give you reasonable notice of changes that materially reduce the Service, but we are not required to keep any feature available.

2.3 Some features may be labelled beta, preview or test. They are provided as they are, may be changed or withdrawn without notice, and are excluded from any commitment in the Agreement.

2.4 The Service is not exclusive. You may use other monetization services, and we may work with other publishers, including your competitors.

3. Your account

3.1 You must give accurate and complete information when you sign up and keep it up to date, including your contact, payment and tax details.

3.2 You are responsible for everything that happens under your account. Keep your login details confidential, use a strong password, and tell us right away at hello@dlserve.ai if you suspect unauthorized access.

3.3 We may verify your identity and your Properties, and we may refuse, suspend or close any account or Property at our discretion, including where we cannot verify it or where it does not meet these Terms or our Demand Partners’ requirements.

3.4 When you verify your email address, you authorize us to open a publisher account for you with an advertising exchange we work with (our “Exchange Partner”), using your publisher name, email address and sign-up country and a password we generate, so that the Exchange Partner can supply Ads to your Properties through the Service. The Exchange Partner’s identity is not confidential information under sections 8.3 and 11. Your use of that account is governed by the Exchange Partner’s terms, and section 8.3 still applies to obtaining Ads from the Exchange Partner for your Properties other than through the Service.

4. Your Properties and content

4.1 You may register only Properties that you own or are authorized to monetize. You may not use the Service on a Property that:

4.2 You may not mislead End Users into subscribing or clicking, for example with fake system messages, fake buttons, prompts that imitate warnings, or content that pretends a subscription is required to view a page.

4.3 You are solely responsible for your Properties and for any content you send as Campaigns. Campaigns must be lawful, accurate and not misleading, and must not include content that section 4.1 prohibits. We may refuse or remove any Campaign.

5. Installing the Code

5.1 Install the Code only as our documentation describes. Do not modify, hide, frame, wrap or interfere with the Code, Ads, ad labels such as “Ad” or “Sponsored”, or the ways End Users close Ads or turn them off, except through settings the Service provides.

5.2 Do not place Ads or Code where they would be shown without a genuine End User, and do not cause Ads to be requested, displayed or clicked automatically.

5.3 You are responsible for keeping the Code installed correctly, including hosting sw.js where web push requires it, and for removing it when you stop using the Service.

6.1 You must comply with all laws that apply to your Properties and to your use of the Service, including privacy, data protection, electronic communications, consumer protection and advertising laws, such as the GDPR and UK GDPR, the ePrivacy rules on storing and reading information on devices, the California Consumer Privacy Act and other US state privacy laws, and the Children’s Online Privacy Protection Act.

6.2 You must publish, and keep accessible from each Property, a privacy policy that accurately tells End Users that you work with an ad delivery provider and its advertising partners, what information is collected through the Code, why, who receives it, how long it is kept, and how to opt out. Our dashboard offers privacy policy templates for this; they are a starting point, not legal advice, and you are responsible for your own policy.

6.3 You are responsible for obtaining, recording and honoring any consent, permission or opt-out that the law requires from End Users before the Code stores or reads information on their device or before Ads are shown to them, including choosing an appropriate consent setting for each placement where the Service offers one (currently for Windows placements). The Service’s default settings are not legal advice and may not meet the laws that apply to you. A browser’s or operating system’s notification permission alone may not be enough consent under the laws that apply to you.

6.4 You must not send us, or attach to subscriptions as an External ID, tag or click ID, any information that identifies a person directly, such as a name, email address or phone number, or any sensitive information, such as health, financial, biometric, or precise location data.

6.5 For End User information collected through the Code on your Properties, you and dlserve are joint controllers for collecting it and sending it to us. dlserve is an independent controller for everything it does with that information afterwards, as our Privacy Policy describes, including preventing fraud and Invalid Traffic, securing the Service, measuring and settling ad revenue, complying with law and improving the Service. You are an independent controller for your own use of reports and of information you attach to subscriptions. This section is our arrangement under Article 26 of the GDPR and UK GDPR for the joint part: you are responsible for telling End Users about it (section 6.2) and for obtaining and recording any consent the law requires (section 6.3); we are responsible for our Privacy Policy and for answering End User requests about the information we hold; End Users may exercise their rights against either of us; and the essence of this arrangement is published in our Privacy Policy. We do not act as your processor for End User information, except when we send your Campaigns, which we do only on your instructions in the Service.

6.6 You will promptly pass on to us any End User request concerning information we hold, and cooperate with us in answering it.

6.7 You will tell us without undue delay if you become aware that your Property, the Code or the Service has been used in a way that breaches privacy law or these Terms.

6.8 If you are in the European Economic Area, the United Kingdom or Switzerland, and personal information is transferred from you to dlserve in the United States under the Agreement, the Standard Contractual Clauses approved by the European Commission in Implementing Decision (EU) 2021/914, Module One (controller to controller), are incorporated into the Agreement, with you as data exporter and dlserve as data importer. Clause 7 and the option in clause 11 do not apply; the supervisory authority under clause 13 is the one competent for you; and the law and courts under clauses 17 and 18 are those of Ireland. Annexes I and II are completed with the information in our Privacy Policy, including its sections 4, 6, 7 and 9. For transfers from the United Kingdom, the International Data Transfer Addendum issued by the UK Information Commissioner applies; for transfers from Switzerland, the clauses apply with the changes the Swiss Federal Data Protection and Information Commissioner requires.

7. Invalid Traffic and fraud

7.1 You must not generate, or allow anyone to generate, Invalid Traffic. Invalid Traffic includes activity from bots, crawlers, scripts, emulators or click farms; clicks or subscriptions you or people working with you make on your own Properties; paying, rewarding or asking people to subscribe, view or click; automatic page refreshes, hidden or stacked Ads, or Ads in pop-unders, iframes or windows the End User did not open; traffic bought from sources that use any of these methods; and anything our Demand Partners identify as invalid.

7.2 We and our Demand Partners decide in good faith what counts as Invalid Traffic, using our own and their detection systems. On request, we will give you a summary of the reasons and of the affected traffic, to the extent our Demand Partners and the need to protect detection methods allow. Those decisions are final, except for manifest error.

7.3 You will not be paid for Invalid Traffic. We may withhold, reduce or reverse any payment, deduct amounts already paid from future payments, or require you to repay them, to the extent they relate to Invalid Traffic or to a breach of these Terms, including where a Demand Partner reverses or withholds payment to us after we have paid you. We may make such an adjustment for up to 12 months after the payment it concerns. We will tell you the amount and the Properties and period it covers, and you must repay any amount we cannot set off within 30 days after our request.

7.4 We may suspend Ads, a Property or your account immediately while we investigate suspected Invalid Traffic or a breach of these Terms.

8. Ads and Demand Partners

8.1 Ads come from Demand Partners and advertisers. We do not create, control or endorse Ad content or the websites Ads link to, and we are not responsible for them. If you see an Ad you believe is unlawful or harmful, report it to hello@dlserve.ai and we will review it.

8.2 We choose which Ads to show, when and how often, within the settings the Service provides. We do not guarantee any number, rate or price of Ads, impressions, clicks or subscribers.

8.3 The identity of our Demand Partners, our rates and our technical integrations are our confidential information. During the Agreement and for 12 months after it ends, you will not try to identify, or contact to do business directly with, any Demand Partner that you learned about through the Service, and you will not try to bypass the Service to obtain Ads from them for your Properties.

9. Payments

9.1 Your revenue share, any minimum guarantee and other commercial terms are those in written commercial terms between us or, if there are none, those we tell you in writing, including by email, for your account. We may change terms that are not in signed commercial terms with 30 days’ written notice, and a change applies only to traffic after it takes effect. Figures shown on our website are not offers and do not bind us.

9.2 Each calendar month (UTC) we calculate your payout as your revenue share of the gross revenue the Service records for valid traffic on your Properties or, if it is higher, any minimum guarantee, calculated as your commercial terms set out. The Service’s measurements are final and override figures from your own or third-party tools, except for manifest error. Recorded revenue is the price our Demand Partners report for each Ad when it is served or clicked. If the amount we actually receive from them for that traffic is lower, because of deductions, reversals, invalid traffic or other adjustments they make, we may reduce your payout to match, including after payment under section 7.3.

9.3 We pay approved payouts by the method and on the schedule shown on your Payments page or set in the Agreement. We may carry an amount forward to a later month if it is below any minimum payout amount, or if your payment or tax details are missing or cannot be verified.

9.4 You must give us accurate payment details and any tax forms we request. You are responsible for all taxes on amounts we pay you. We may deduct any tax we are legally required to withhold, and any fees charged by your bank or payment provider.

9.5 If you believe a payout is wrong, tell us in writing within 30 days after its payout statement is available on your Payments page, with the details of your claim. If you do not, the payout is final and you waive any further claim about it. This does not affect adjustments under sections 7.3 and 9.2.

9.6 We may set off any amount you owe us against any amount we owe you.

9.7 If we close your account for a breach of these Terms or for Invalid Traffic, we may withhold amounts that have not yet been paid, to the extent they relate to the breach or to Invalid Traffic.

10. Licenses and intellectual property

10.1 While the Agreement is in effect, we grant you a limited, non-exclusive, non-transferable, revocable license to install and use the Code on your Properties and to use the Service, only as these Terms allow.

10.2 You may not: copy, modify, or create derivative works of the Service or Code except as our documentation allows; reverse engineer, decompile or try to extract source code from it, except where the law forbids this restriction; resell, sublicense or provide the Service to third parties; use the Service to build a competing product; probe, scan or test its vulnerability without our written permission; or access it by automated means except through the APIs we provide.

10.3 You grant us a non-exclusive, worldwide, royalty-free license, while the Agreement is in effect and for as long as needed afterwards to complete payments and comply with law, to: deliver Ads on and through your Properties; access, crawl and analyze your Properties, including their content, look and visitor-facing pages, to configure and improve the Service for you, for example to suggest prompt wording and styles; and use your name, Property names and logos inside the Service and in reports.

10.4 We may use information about the use and performance of the Service, in aggregated or de-identified form that does not identify you or any End User, to operate, improve and promote the Service, also after the Agreement ends. We will name you as a customer in public only with your permission.

10.5 If you send us feedback or suggestions, we may use them without any obligation to you.

10.6 dlserve and its licensors keep all rights in the Service, the Code and our brands. You keep all rights in your Properties and your content.

11. Confidentiality

11.1 Each party will keep the other’s non-public information confidential, use it only for the Agreement, and protect it with at least reasonable care. This includes the Agreement’s commercial terms, our Demand Partners, rates, reports and technology, and your non-public business information.

11.2 This does not apply to information that is or becomes public through no fault of the receiving party, that the receiving party already had or develops independently, or that it receives lawfully from someone else. A party may disclose confidential information when the law requires it, after giving notice to the other party where it lawfully can.

12. Suspension and termination

12.1 You may stop using the Service at any time by removing the Code from your Properties and asking us to close your account.

12.2 We may end the Agreement for convenience with 30 days’ notice. We may suspend or end the Agreement, your account or any Property immediately, with or without notice, if you breach these Terms, generate Invalid Traffic, create legal, security or reputational risk for us or our Demand Partners, or if a Demand Partner, platform or authority requires it.

12.3 When the Agreement ends, your license to the Code ends and you must remove the Code from your Properties. We will pay any amounts owed for valid traffic up to the end date in the normal payment cycle, subject to sections 7 and 9, including a balance below the minimum payout amount, once you have given us valid payment and tax details. If you have not given them within 12 months after the end date, we will deal with the balance as unclaimed property law requires.

12.4 Sections 6, 7, 8.3, 9, 10.3 to 10.6, 11, 12.3, 12.4, and 13 to 17 survive the end of the Agreement.

13. Disclaimers

THE SERVICE, THE CODE AND ALL ADS ARE PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE FULLEST EXTENT PERMITTED BY LAW, DLSERVE DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE, THAT IT WILL WORK WITH YOUR PROPERTIES OR WITH ANY BROWSER, DEVICE OR OPERATING SYSTEM, OR THAT YOU WILL EARN ANY PARTICULAR AMOUNT OF REVENUE. BROWSER, OPERATING SYSTEM AND APP STORE PROVIDERS CAN CHANGE HOW NOTIFICATIONS AND ADS WORK AT ANY TIME, AND WE ARE NOT RESPONSIBLE FOR THE EFFECT OF THOSE CHANGES.

14. Limitation of liability

14.1 TO THE FULLEST EXTENT PERMITTED BY LAW, DLSERVE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA OR SUBSCRIBERS, EVEN IF WE WERE TOLD THEY WERE POSSIBLE.

14.2 TO THE FULLEST EXTENT PERMITTED BY LAW, DLSERVE’S TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE AGREEMENT OR THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNTS DLSERVE PAID TO YOU UNDER THE AGREEMENT IN THE SIX MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, AND (B) ONE HUNDRED US DOLLARS (US $100).

14.3 These limits apply to every theory of liability, including contract, tort (including negligence), and strict liability, and even if a remedy fails of its essential purpose. They do not limit liability that cannot be limited by law, such as liability for fraud. Sections 14.1 and 14.2 do not apply to payouts due to you under section 9, which are not damages, and do not limit your liability to us, including under sections 7, 9.6 and 15.

15. Indemnity

15.1 You will defend, indemnify and hold harmless dlserve, its affiliates, and their officers, employees, contractors and Demand Partners from and against all claims, losses, damages, fines, penalties, costs and expenses, including reasonable legal fees, arising out of or relating to: your Properties or Campaigns; your breach of the Agreement; your violation of any law or third-party right, including privacy and data protection laws; your failure to give End Users notice or obtain consent as section 6 requires; or Invalid Traffic from your Properties. This applies even where the claim also alleges that dlserve was negligent or is itself liable, including as a controller, except to the extent a court finally decides the loss was caused by dlserve’s breach of the Agreement. It covers fines and penalties to the extent the law allows them to be indemnified.

15.2 We will tell you promptly of a claim we ask you to defend and give you reasonable cooperation at your cost. We may take part in the defense with our own counsel at our own cost. You may not settle a claim in a way that imposes any obligation or admission on us without our written consent.

16. Disputes

16.1 The Agreement is governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

16.2 The state and federal courts located in Delaware have exclusive jurisdiction over any dispute arising out of or relating to the Agreement or the Service, and each party consents to their jurisdiction. Either party may seek an injunction or other urgent relief in any court of competent jurisdiction to protect its intellectual property or confidential information.

16.3 Each party waives any right to a jury trial. Claims may be brought only on an individual basis, not as a plaintiff or class member in any class, collective or representative action.

16.4 Any claim against dlserve must be brought within one year after it arises, or it is permanently barred, unless the law requires a longer period.

17. General

17.1 Changes to these Terms. We may change these Terms. We will post the new version on this page with a new effective date and, for material changes, tell you by email or in the dashboard at least 15 days before they take effect, unless the change is required by law or a Demand Partner sooner. If you keep using the Service after a change takes effect, you accept the new Terms. If you do not agree, stop using the Service. A change does not apply to payouts for months that ended, or to disputes that arose, before it takes effect.

17.2 Order of precedence. If written commercial terms signed by both parties conflict with these Terms, the signed terms win for the matters they cover.

17.3 Entire agreement. The Agreement is the entire agreement between us about the Service and replaces any earlier agreement or understanding about it. Terms in your purchase orders or other documents do not apply.

17.4 Assignment. You may not assign or transfer the Agreement without our written consent. We may assign it to an affiliate or in connection with a merger, acquisition or sale of assets.

17.5 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including outages of hosting, network, browser push or app store services, Demand Partner failures, cyberattacks, natural disasters, war and government action. This does not excuse payment obligations for amounts already due.

17.6 Sanctions and export. You confirm that you and your owners are not on any US, EU or UK sanctions list, and that you will not use the Service in violation of export control or sanctions laws.

17.7 Relationship. The parties are independent contractors. Nothing in the Agreement creates a partnership, joint venture, agency or employment relationship.

17.8 Notices. We may send you notices by email to your account address or in the dashboard. You must send notices to us by email at hello@dlserve.ai. Notices are effective when sent, unless the sender learns that delivery failed.

17.9 Severability and waiver. If any part of the Agreement is found unenforceable, it will be enforced to the maximum extent possible and the rest remains in effect. A failure to enforce a right is not a waiver of it.

17.10 No third-party beneficiaries. No one other than the parties has rights under the Agreement, except the people protected by section 15.

17.11 Language. These Terms are written in English, and the English version controls over any translation.

18. Contact

Questions about these Terms: hello@dlserve.ai.