Intention creates engagement
One visitor journey, 4 intentful engagements
dlserve is an ad monetization platform for publishers. It shows ads at the four moments people pay attention: when they arrive, while they interact, as they leave and when they come back. Add one snippet to your website, or our SDK to your Android or Windows app, and dlserve fills every ad, times it for each person and pays you monthly.
- Pick websites or apps, then the device or platform.
- Watch the journey play on its own, or try each format yourself.
- Select any step to jump straight to that moment.
Interactive demo: see what dlserve shows
Plays on its own: one visitor on your site, step by step.
Ads and sites shown in the demo are samples.
What publishers can count on
One snippet for every format
One script tag runs every website format on desktop and mobile. Push also needs one small file, sw.js, at your site root.Not intrusive
Every format is capped: one Exit-intent ad per page view and at most one every 10 minutes, Pop ads at most once a minute, and no more than 2 In-page cards at a time, each with a close button.Tried and tested
Every format runs on our own websites first, where we check for drops in existing revenue and for compliance issues.How does dlserve work?
Four steps from sign-up to payout, and only the second one touches your site or app. Most publishers are set up in under an hour.
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Step 1: Create your account
Sign up free, then add a placement for each website or app you want to earn from.
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Step 2: Add one snippet or SDK
Paste one script tag into your site, plus sw.js at your site root for push, or add the Android or Windows SDK to your app. The dashboard checks the install for you.
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Step 3: dlserve serves the ads
We source an ad for every slot, pick the creative and time each push for the person getting it. Every subscriber is scored every hour.
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Step 4: Track it and get paid
Displays, clicks and revenue show up in your dashboard for every placement. You’re paid every month as an agreed revenue share.
Which ad formats does dlserve show?
On websites, each format belongs to one moment of the visitor’s journey, and every format is capped so your audience isn’t worn out.
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Arrive
- Soft-ask
- Browser prompt
Your site asks first, in its own words, whether visitors want notifications. Visitors who allow them become push subscribers; those who say no thanks see In-page push instead.
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Interact
- In-page push
- Pop ads
Notification-style cards slide into a corner of the page, up to 2 at a time, each with a close button. Pop ads open an advertiser’s page in a new tab on a click, at most once a minute.
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Leave (Exit intent)
- Exit-intent ad
When a visitor is about to leave, one ad drops in at the top of the page: once per page view, at most once every 10 minutes, and gone after 20 seconds.
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Come back
- Push ads
- Campaigns
Subscribers get push ads on their computer and Android phone, even with your site closed. With Campaigns you write your own push to bring them back to your site.
In apps
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Android apps
- Sponsored notifications
Ads arrive as standard notifications from your app, marked Sponsored, at most 2 a day under Google Play’s disruptive-ads policy. A tap opens the advertiser’s page.
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Windows apps
- Windows notifications
While your app is open, silent notifications labelled Ad appear with your app’s name and icon, at most 2 a day by default, and never in full screen, presentations or Do Not Disturb.
How do publishers benefit from dlserve?
News sites and blogs, landing pages, online stores, tools and games, and Android and Windows apps all earn more from visitors they already have.
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More revenue from the same traffic
dlserve adds new moments to earn, at arrival, exit and return, alongside the display, video or affiliate ads you already run.
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Timed for each person
Every subscriber is scored every hour, and Smart send timing can move each push to the hours that person usually clicks. Engaged people see more; tired ones see less.
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Your site never breaks because of ours
The loader is a few kilobytes and loads with async, and every call fails open: if an ad can’t load, your page carries on as normal.
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Clear reporting, monthly payouts
See displays, clicks and revenue per placement and per format in real time, and get paid each month as an agreed revenue share.
Built for every site
Any kind of site, whatever it’s built with.
Android app stores
APK stores
Android ads arrive through Firebase Cloud Messaging, so the device needs Google Play services, wherever the app was installed from.
Windows
Windows 10 (1809 and newer) and Windows 11, x64 and x86. Apps shipped through the Microsoft Store or winget aren’t supported.
Your engine or framework
Push notifications
Visitors whose browser can’t receive web push see In-page push instead.
In-page push, Pop ads and Exit-intent ads
They run inside the page itself, so they don’t depend on push support.
Every kind of site
Works with any stack
Any stack works when the script tag is in the HTML your server sends and, for push, sw.js is served from your site root. WordPress needs no dedicated plugin.
Frequently asked questions
Short answers about how dlserve works, where it runs and how publishers are paid.
What is dlserve?
dlserve is an ad monetization platform for publishers that shows ads at the moments people pay attention: when they arrive, while they interact, as they leave and when they come back. It runs on websites through one script tag and in Android and Windows apps through an SDK. dlserve sources the ads, times them for each person and pays publishers monthly.
How does dlserve work for publishers?
You create a free account, add a placement for each website or app, and install one snippet or SDK; dlserve does the rest. It asks visitors to subscribe in your own words, fills every ad slot, scores each subscriber every hour to time their pushes, and reports displays, clicks and revenue in your dashboard.
Which ad formats does dlserve support?
dlserve supports web push notifications, In-page push, Pop ads and Exit-intent ads on websites, plus Sponsored notifications in Android apps and notifications in Windows apps. Every format is capped: for example one Exit-intent ad per page view, Pop ads at most once a minute, and at most 2 Android ads a day.
How do publishers get paid?
Publishers are paid every month as a revenue share of what their placements earn across all formats. Your percentage, and any minimum guarantee, are set in your agreement with dlserve. The Payments page in your dashboard shows each monthly payout, how it was calculated and where it is in the process.
Will dlserve slow down or break my site?
No: the dlserve loader is a few kilobytes, loads with async so it never holds up your page, and every call it makes fails open. If an ad can’t load, your page carries on as normal. dlserve also runs alongside the display, video and affiliate ads you already have, because its formats use different moments and surfaces.
How does dlserve decide when to send each push?
A scoring service rescores every subscriber every hour from their recent engagement, so people who click get more pushes and people who stop clicking get fewer before they unsubscribe. Smart send timing can also move each push to the hours that subscriber usually engages, and you can limit sending hours for each placement.
Does dlserve work on iPhone and iPad?
Partly: iPhone and iPad Safari can’t receive web push yet, so dlserve shows those visitors In-page push, Pop ads and Exit-intent ads instead, which run inside the page itself. iOS apps aren’t supported; app ads are available for Android apps and Windows desktop apps.
Which apps can use dlserve?
Android apps built natively in Kotlin or with Flutter, React Native or Unity, and Windows 10 (1809 and newer) and Windows 11 desktop apps built with .NET, C or C++. Android ads arrive through Firebase Cloud Messaging, so devices need Google Play services. Windows apps must ship with their own installer rather than the Microsoft Store or winget.
What data does dlserve collect from visitors?
dlserve collects only what it needs to deliver and count ads: the browser’s push subscription endpoint and its encryption keys, or an app’s push token, plus the IP address and user agent at subscribe time and on ad events. It does not collect names, email addresses or browsing history from other sites.
Is dlserve available outside the US?
Yes: publishers anywhere can sign up and add their websites and apps, and Windows app ads serve worldwide by default. What each visitor earns depends on their country, because advertiser demand differs from market to market; it is strongest in the United States.
Can I earn from domains I’m not using?
Yes: domain parking lets you earn from spare domains you own but do not use for a website. You point a domain at dlserve, and when someone types its name into their browser we send them to an ad and you earn a revenue share. Parking is by request: sign up and send a short form, and we review every account, usually within five business days. It costs you nothing, and your revenue share is agreed when we approve your request. Read the domain parking terms.
Earn from domains you are not using
Own domains that get type-in visits (people typing the name straight into their browser)? Park them with dlserve. When people type one of your spare domain names into their browser, we send them to an ad and you earn a share. Access is by request: sign up and send a short form, and we review every account, usually within five business days.
Parking costs you nothing. We agree your revenue share with you when we approve your request.
Start earning from your traffic
Create a free publisher account, add your first website or app, and let the dashboard check your install.